Unstoppable FB Traffic - Learn The Most Effective Facebook Marketing Strategies

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Table of Contents
Chapter 1 – Why Facebook?
 Facebook Is Viral
 Tapping Into The Global Market
 Reaching Their Target Audience Directly
 Finding More Information About Their Target Audience
 Driving Traffic To Their Website
Chapter 2 – The Fan Page Craze
 Everyone Has A Fan Page!
 The Power Of “Like”
 How To Create An Irresistible Fan page
 What To Publish On Your Facebook Fan page
Chapter 3 – Facebook Advertising
 How To Setup Facebook Ads
 Target Your Advertisement
 Create Facebook Compliant Ads
 Tracking The Progress Of Your Facebook Ad Campaign
 When Is The Best Time To Post Ads On Facebook?
 Setting the Maximum Bid
 CPC vs. CPM: Which is Better?
Chapter 4 – Go Further With Facebook Connect
 Add The “Like” Button To Your Site
 Ensure That The “Like” Button Also Enables Comments
 Higher CTR For “Like” Button With Photos
 Put The “Like” Button At The Right Location
 Adding Activity Feed To Your Site
 Allowing Members To Log In To Your Site With Facebook
Chapter 5 – Other Facebook Marketing Strategies
 Create Facebook Groups
 Hosting Facebook Events
 Facebook Marketplace
 Facebook Apps
 Facebook Contest
 Conclusion
Chapter 1
Why Facebook?
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“Why should I market on Facebook?” This question is often asked by online marketers who are unconvinced or undecided about the profitability of this social networking website as a marketing tool. “After all,” they say, “Facebook is nothing more than just a website where family and old friends can re-connect, right?” This kind of thinking is not only dangerous, it can be costly as well, especially considering just how much power Facebook wields in the consumerist world today.
In the past years, Facebook has quickly grown from being a social networking website for college students in the United States to being the most popular site, surpassing even Google in terms of visitor hits. In fact, people users spend a total of 6 billion minutes on this website on a daily basis, which is twice as much time that they spend using the search engine. Today, there are over 500 million users on the website, comprising a large chunk of the population that is ready and willing to pay for any goods and services they perceive to be worth the price. In fact, more than half of the people who do online shopping actually have Facebook accounts. Far from slowing down, this number is projected to rise even more in the coming years, especially if the developers of the social networking website continue
to make innovations to the website that will make people keep coming back for more. Like it or not, Facebook is now here to stay.
The fact that a large percentage of their target audience is now on Facebook has not been lost on online marketers. Recognizing the potential of this website to boost their sales, a lot of marketers are now using this website not only to drive traffic to their website, but also to increase brand awareness. This is because Facebook allows them to do the following.